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To paint or to promote?

The biggest struggle of emerging artists is to find the balance between creating art and promoting it. A painter has to paint, a dancer has to dance, a singer has to sing. Period. But we can’t live without money and without the audience. The best art is the shared art. And to make the new craft, we have to sell the old one. That is our circle of life. Create-share-sell.

Invisible 2

When we are invisible to our potential admirers and customers, we are getting lost, losing motivation and starving, becoming homeless. We have to focus on promoting ourselves more than on our art itself. Take it easy, step by step. You will create everything you dream of, but patience is the key. Without food at the table, you will die before you will become famous, so promote, promote, promote! That is your key to success.

Luna Smith in her art studio.

Between promoting find time to paint, to improve, to show what you made off. Remember that creating art is the easy part of your job, the difficult one is marketing, finding your niche, establishing your name, making exhibitions. It is a constant battle for survival, so you can do what you love and make life a better place for others.

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My first winter landscape this year.

There is an icy air, fluffy snow, a gentle sunrise and gorgeous trees above the frozen lake—that how I imagine the day when Skaði – the goddess of winter, goes for a stroll. Winter sunrise by Luna Smi